These brands change industries and change lives
explore a few examples of my work
R.Riveter
Shark tank-featured e-commerce brand, backed by Mark Cuban
The R.Riveter Mission: Provide meaningful, long-term employment to military spouses, a typically underemployed group.
"We had a lull of time when we didn't have a writer, and we were struggling. We are so glad we found Melissa. She's organized, thorough, creative, prompt, professional, flexible, adaptable, and seamlessly understands our brand voice.
What we appreciate most about working with Melissa is her promptness. We receive everything on time and she is willing to expedite pieces as needed.
As a military spouse herself, Melissa really understands our brand voice. She writes wonderful pieces that spread the meaning and importance of our mission. She is a pleasure to work with!"
The Feedback
- Sara, Creative Director at R.Riveter
The Work
Product description
purpose-driven blog post
I work with R.Riveter through an on-going partnership. Their marketing team sends me a creative brief each month, and I turn their requests into editorial blog posts, on-brand product descriptions, social media captions, website copy, and email copy.
Francis Parker School
non-profit independent school
The Francis Parker School Mission: to create and inspire a diverse community of independent thinkers whose academic excellence, global perspective and strength of character prepare them to make a meaningful difference in the world.
I work with Francis Parker School as a part-time employee. I create mission-aligned news stories about community happenings, produce long-form articles for the School's magazine and publications, write press releases to secure coverage, and create content and captions for the School's social media accounts.
"Before Melissa joined the team, we didn't have someone to tell Parker's stories. Once she joined our team, we were able to bring life to the magic that takes place in our classrooms and on our fields and stages. Sharing these stories with our community members helps demonstrate the value of our brand.
Part of our work is to share stories of the Parker experience with our current and prospective families. Melissa's work directly supported this effort and helped increase retention rates and attract new families to the school.
Melissa is not only a skilled writer, but she was able to help us find new ways to repurpose and share content, making our entire marketing strategy more efficient and effective. She has a wealth of ideas and is always willing to take on a new project. And she doesn't just say "yes", she also brings her own ideas to the table.
Melissa's work receives consistently positive feedback from our community members, and her press releases secured media coverage for the School. Her work tangibly increases our brand reach.
The Feedback
- Lori, head of marketing/ communications at FPS
The Work
fundraising story
instagram caption
Letter from leadership
Unify the Ties
female empowerment-focused retail, art, and workshops
The UNIFY mission: to create a safe community where other women could experience healing and empowerment through creative and intuitive practices.
I worked with Taylor at Unify the Ties through my Signature Web Copy Package to develop web copy that truly reflected her brand's purpose. She wanted a Home Page and About Page that would clearly communicate her offerings through the lens of her UNIFY's self-empowerment purpose.
"Melissa was incredibly kind and calm which really allowed me to be myself and share my heart. She was able to offer a range of styles of writing which was very valuable. She was both poetic and artistic, but also able to write in a way that aligned with my audience.
I appreciated how seamless the process was...from the thorough intake form to the way we worked through the pages, to the final steps of wrapping up. I felt the process was so thorough which I really appreciated. I think the questionnaire was great because it allowed me to heart/brain dump which is an important part of my process.
I'll be recommending Melissa's writing skills to my network of purpose-driven businesses."
The Feedback
- Taylor, founder of Unify the Ties
The Work
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